Beta Labs was founded by the iconic Lane Crawford Joyce Group headquartered in Hong Kong, catering to the most distinguished clients in the fashion, beauty, and lifestyle retail industry.


We have gained retail vertical expertise from a deep understanding of the day-to-day processes and business challenges across functional departments and teams. We have gained strong technical implementation capability and company-specific analytics opportunities.


We build solutions to empower businesses with AI capabilities - from backend resource allocation for day-to-day operations to front-end customer experience personalization. We bring certainty to your uncertainties by analyzing millions of data points that human capacity cannot process at the same level.