What we do

Case study

Landing Page Personalization

Boosting Conversion Rates and Reducing Bounce Rates for Logged-in and Non-logged-in Visitors

Our solution

Product recommendations on the landing page are personalized to tackle the high bounce rate the marketing team faces which drives conversion.

We create recommendations for logged-in customers based on transaction history.

Customer attributes and behaviours are used to personalize product offerings for non-logged-in visitors.

The result

The visitors receiving personalized product recommendations on their landing page generated a 3x uplift in online revenue compared to visitors with generic products displayed.

Bounce rate reduction

Website performance enhancement

Recommendation Engine

Landing page optimization

User engagement improvement